Digital Content Strategist | Video Editor
Hello, I'm
Ella Cason
Email: icon@ellacason.com
Professional Summary
Video editor and digital content strategist with experience in brand design, content planning, content calendar management, video editing, graphic design, and digital publishing. Led content strategy and creative execution for Mindful & Me, delivered freelance video editing through Pixel ICON Studio, and supported post-production workflows for Health Secret LLC. Background includes Adobe Photoshop since 2002 and video editing since 2016.
Skills & Expertise
Creative Production
• Video Editing
• Graphic Design
• Brand Visual Identity
• Visual Storytelling
• Multimedia Content Creation
Content Strategy & Digital Marketing
• Content Strategy
• Content Planning
• Brand Messaging
• Social Media Content
• Content Calendar Management
Digital Content Execution
• Content Creation
• Content Publishing
• Asset Organization
• Platform Management
• Cross-Channel Consistency
Web Design & User Experience
• WordPress
• Website Design
• Landing Pages
• Basic SEO
• Website Maintenance
• Website Content Updates
Workflow Optimization & Modern Tools
• AI-Assisted Content & Creative Workflow Enhancement
• Process Organization
• Project Coordination
• Efficiency Optimization
Tools & Platforms
• Adobe Creative Suite
• Photoshop • Premiere Pro
• After Effects • Audition
• Adobe Express • Firefly
• Social Media Platforms
• Canva
Work Experience
2025 - Present
Mindful & Me - Digital Content Strategist
Sacramento - CA
• Lead digital content strategy and creative execution for the Mindful & Me platform, shaping a cohesive visual identity across digital channels.
• Build and manage the content calendar, create branded graphics and video content, and support consistent publishing.
• Produce and edit platform content aligned with audience engagement, brand consistency, and ongoing growth.
2023 - Present
Pixel ICON Studio - Freelance
Sacramento - CA
• Provide freelance video editing services for brand and digital content through Pixel ICON Studio.
• Transform raw footage into polished videos using strong pacing, sequencing, clean transitions, text overlays, and brand-aligned visual elements.
• Manage projects from footage review and organization through final export and delivery.
2021 - 2022
Video Editor
Health Secret LLC - CA
• Converted and organized large video files to streamline the post-production workflow.
• Reviewed footage, removed mistakes, trimmed unusable content, and prepared assets for final assembly.
• Polished source videos so editors can efficiently complete the final product.
• Maintained organized media libraries for faster production turnaround
2008 - 2018
PXLi- School of Photography
Sacramento - CA
• Founded and operated Pixel ICON Studio as a creative education business focused on photography, visual storytelling, and digital media.
• Taught virtual photography concepts and Adobe Photoshop-based editing, helping students build technical skill and creative confidence.
• Established an early foundation in creative direction, visual communication, and content production.
Additional Qualification
• Video Editing Experience Since 2016
• Adobe Photoshop Experience Since 2002
• Website Design Experience Since 2019
• AI Trainer for Amazon Mechanical Turk (MTurk) - 2019
• Experienced in both independent freelance work and collaborative team environments
• Strong ability to combine strategy, design, and execution in one role
• AI-Assisted Content & Creative Workflow Enhancement (applied to improve efficiency, ideation, and production while maintaining original strategy and execution)