
Digital Marketing
Hello, I'm
Ella Cason
info@ellacason.com
(916) 426-2599
Work Experience
2023 - Present
Pixel ICON Studio - Director
Sacramento - CA
As the director and lead designer at Pixel Icon Studio, I oversee a skilled team in delivering visually compelling and highly functional digital solutions. I play a key role in defining the visual identity of each client’s brand, ensuring that every project meets the highest standards of excellence and creativity. My expertise and vision guide the entire process from concept to execution, enhancing the user experience and driving the success of our clients’ digital marketing efforts.
2022 - 2023
iStickie Stickers - Owner
Sacramento - CA
As the Creative artist, I like in creating eye-catching, custom designs that bring brands and personal projects to life. My expertise spans various styles, from minimalist to intricate illustrations, ensuring each sticker design stands out and makes an impact. Whether for promotional use or personal expression, my stickers combine creativity with quality to deliver a product that leaves a lasting impression.”
2020 - 2021
Video Editor
Health Secret LLC - CA
I was responsible for turning raw footage and visuals into professional, compelling videos that captured the essence of each client’s story. I ensured that every project aligned with their brand and objectives, consistently delivering creative and high-quality results. From concept through to final delivery, my expertise in editing and storytelling enhanced the viewer’s experience, producing impactful videos that helped drive the success of our clients’ portfolios and digital marketing strategies.
2019
Web Design
Sacramento - CA
I create visually captivating, responsive websites that seamlessly blend aesthetics with functionality. I specialize in crafting custom web solutions tailored to each client’s unique brand, ensuring a smooth user experience that drives engagement and business growth. My in-depth knowledge of the latest web technologies and design trends allows me to deliver websites that not only look stunning but also perform exceptionally well.
2008 - 2018
Pixel ICON Studio - School of Photography
Sacramento - CA
As the founder and owner of Pixel Icon Studio, I launched the business in 2008 with a passion for virtual education, helping virtual world users explore photography and express their creativity through their 3D avatars using Adobe Photoshop. My goal was to empower individuals to unlock their artistic potential in the rapidly evolving digital space. As an educator, I had the privilege of teaching and inspiring countless students, guiding them to develop their skills and embrace their creativity in new, exciting ways.
Education
2019
Web Design
LinkedIn Learning
Sacramento, California
2014 - 2018
Film
American, River College - Sacramento CA
Sacramento, California
2010 - 2013
Art New Media
American, River College - Sacramento CA
Sacramento, California
2003 - 2005
Web Studio Adobe Photoshop
Informatics Computer Institute
Manila, Philippines
1998 - 2002
Bachelor of Science in Industrial Psychology
Polytechnic University of the Philippines
Manila, Philippines
Skills & Expertise
Photo Editing
Skilled in enhancing images to create visually stunning and professional results that perfectly represent our clients’ brands and elevate their portfolios.
Video Editing
Proficient in crafting engaging, high-quality videos that captured the essence of our clients’ stories and elevated their brand presence.
Web Design
Experienced in creating visually striking, user-friendly websites that blend seamless functionality with tailored branding to deliver an exceptional online presence for clients.
SEO
Specialized in optimizing websites to achieve top search engine rankings, driving organic traffic, and enhancing online visibility for long-term success.
Graphic Design
Knowledgeable in crafting visually compelling and innovative designs that effectively communicate brand messages and captivate target audiences.
Content Creation
Adept in developing engaging, high-impact content that resonates with audiences, strengthens brand messaging, and drives business growth across digital platforms.
Projects
Lux
Makeup Packaging and Marketing Campaign
Divi
Fragrance Line Launch Strategy
Flame
Candle Product & Packaging Redesign
Trinity
Beauty Line Packaging Lineup